Marketing Automation
From vtiger
vtiger CRM provides Campaign Management, E-mail Marketing, Online Lead Forms, Product Management specifically useful for your organization-wide marketing requirements. The following outlines many of the marketing management features offered by vtiger CRM.
Campaign Management is an integral part of marketing and vtiger CRM offers a number of features to manage and monitor your marketing campaigns.
- Manage organization-wide marketing campaigns
- Track campaign effectiveness based on customer data
- Execute personalized mass mailing campaigns for the campaigns
vtiger CRM supports E-mail Marketing functions as outlined below.
- Manage mailing lists based on existing data related to leads, accounts, and contacts
- Create HTML templates directly from the system
- Send mass E-mail campaigns from the selected mailing lists
A number of Lead Management functions are provided in vtiger CRM to help in marketing efforts to your leads.
- Capture leads directly from your Web site and transfer to vtiger CRM
- Customize online lead form as per your organization requirements
- Import leads from external sources, such as Web downloads, trade shows, seminars, direct mail, and other types of campaigns
- Qualify leads to next stage based on information captured in lead details
vtiger CRM provides other marketing-related modules, such as Calendaring, Contact Management, File Attachments, etc. to help streamline your marketing efforts.